ECO-INNOVATION AS A BASIS FOR SUSTAINABLE DEVELOPMENT

The purpose of the article is to substantiate necessity introducing ecological innovations into activities enterprises, study problems and prospects associated with introduction innovations, make recommendations on increasing ecologicalization enterprises. Methodology. work uses general special scientific methods techniques cognition: theoretical generalization, analysis, synthesis grouping, logical-historical method, deduction induction. It pointed out that one means ensure balanced development society in This will contribute growth economic well-being business entities, competitiveness their products, give an opportunity enter world market goods services, increase level environmental safety territory health people living there. results show direct implementation responsibility business, efficiency consumer loyalty products and, as a final result, high indicators manufacturers while preserving environment. Practical implications. Eco-innovations provide gradual impact sustainable development. Achieving principles development, refusing achieve rates at expense future generations, stopping processes depletion natural resources are possible only through effective innovative policies based greening. Value/originality. Environmental should be aimed solving tasks related reducing consumption resources, controlling harmful effects environment, production costs eliminating destructive activities. Such lead significant reduction negative enterprises environment use energy materials. In addition, ability waste management process increase, which enterprise long term.